Kostandina Zafirovska, CSO of BtoBet travelled to Sofia to attend the Eastern European Gaming Summit. This summit place in late November. The convention was primarily addressing the applying of Artificial Intelligence (AI) in online gaming. Of significance in her speech was how AI can be used in player reactivation and retention.
What Players Can Expect
The summit marked the start of the implementation of AI within the iGaming trade. On the part of player retention, casinos will always aim to help gamers to get games and additional products without transferring too removed from their familiar parts of a web site or app. AI will enable them to higher target products and features to the player’s preferences.
According to earlier activity on the casino, the AI robots working within the background will be succesful of predict with a high degree of accuracy the merchandise a participant may be looking for.
Also, the AI will turn out to be useful to assist in reactivating players that will have left a casino, due to one purpose or one other. This means that the robots can register issues gamers didn’t like on the casino, and invite them again when these features are corrected.
The invites can be in form of emails, advertisements inside a browser, or other direct promotions. In some instances, the robots can acquire data and compile a report that the on line casino administration can learn, and implement recommendations. Since this process is a steady train, the AI will continuously advise a on line casino on areas that want improvement holistically. Also, a casino can do analysis utilizing simulations provided by the AI service.
Understanding AI
While this concept has been around for fairly a very lengthy time, most casinos nonetheless have not understood tips on how to implement it, or make greatest use of the data. This is an aspect that was deliberated on during the Summit and a decision was made to extend user know tips on how to the casinos.
AI through the years has proven to be a vital software in person retention and reactivation in different industries. While this might be widespread data, casinos still have not discovered the way to leverage it correctly. One of the ways in which casinos can implement this know-how to their advantage is by intertwining the technology and Slot88 use of social media platforms. This means that gamers may see related adverts, generated by AI on their platforms, perhaps informing them of latest video games they may like, and so forth.
Boost For Online Operators
This know-how comes at a time when competition amongst on-line gaming platforms is at an all-time high. It comes as a reduction for these online operators which are still uncertain about their next step in the markets. With proper consultations with AI professionals at BtoBet, it will be possible to scale higher within the betting world, and enhance on market share as properly. This is an opportunity each on line casino shall be seeking to develop.
More About BtoBet
BtoBet is a famend multinational company with expertise of over 20 years in growing online gaming solutions. This huge expertise makes BtoBet a notable market participant that understands the industry and is eager on changing trends in technology.
BtoBet understands the roles of disruptive applied sciences such as AI within the gaming world and is prepared to help on-line platforms to make the most out of this technology. Sports Betting and iGaming are currently a number of the areas this expertise large is keenly working on.